Change dynamics in consumption and sustainable innovation paths. A study using the example of leisure-time mobility (DynamiKon)

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This project examines the question of the conditions under which alternatives to cars as the most-used means of transport in the area of leisure-time mobility would be attractive. How do changes in price structure affect consumer behaviour? What influence do attitudes and level of information have in this context? Under which conditions will individuals seek alternatives to their previous behaviour patterns and thus become innovative?

Using a computer-aided multi-agent system, the project will simulate and test possible developments in leisure-time mobility on the basis of important parameters such as price, information and attitudes, for selected areas. Based on this information, the project will then develop recommendations for strategies for action with the focus on  sustainability.

Project partners:

Lausitz University of Applied Sciences, Professor Dr Zundel
University of Kassel, Professor Dr Beckenbach
Institute for Ecological Economy Research (IÖW), Gerd Ulrich Scholl

Further information is available on the project website

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